OZON.ru wants consumers to change their habits by shopping on line instead of the traditional way. The spot opens on a traffic jam with a frustrated driver and his wife trying to get home after a day of shopping. The driver completely loses his ‘cool’ and experiences classic ‘traffic jam road rage. Suddenly a super appears and suggests ‘Stay home, shop online’ and the commercial continues by demonstration how easy it it to shop , order and pay online. the TVC ends with a payoff, ‘ OZON.ru, as easy as one two click’.
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